WHY IS EVERY TISSUE PACK A BOX?
Nobody knows!! Seriously.
For decades, every tissue brand followed the same formula. Take a stack of tissues, put it in a rectangle, wrap it in plastic, and call it innovation.The industry got comfortable.
We didn't,So we reimagined the format from the ground up.Not the tissue,The way it lives.
THE BOX HAD A GOOD RUN.
Rectangular tissue packs were designed for shelves.The Tissue Tube was designed for life beyond the. Its cylindrical format takes up less visual space, fits naturally into more environments, and feels intentional wherever it's placed.
On a desk. On a bedside table. On a vanity. On a coffee table. In a cup holder.
Wherever it goes, it belongs.
THE SHAPE IS THE FEATURE.
Most brands talk about softer tissues,We started with a better format. The cylindrical design protects the tissues, dispenses smoothly, fits into tighter spaces, and travels effortlessly from one environment to another.Sometimes innovation isn't adding more, It's changing the shape entirely.
DESIGNED TO MOVE.
Life doesn't happen in one room,neither should your tissues. The Tissue Tube moves seamlessly through your day—from workspaces and living rooms to weekend getaways and everyday commutes. Compact enough to travel, Good-looking enough to stay, Useful enough to keep close.
DESIGNED FOR LIFE BEYOND THE SHELF.
The average tissue pack is designed to be sold. The Tissue Tube was designed to be used.
At home. At work. On the move.
And everywhere in between,that feels more premium.
5. THE BORING BUT IMPORTANT STUFF
• 2 Ply
• 60 Pulls
• Easy-Pull Dispensing
• Recyclable Paper-Core Tube
• 100% Virgin Wood Pulp
• Made in India
• Plastic-Free Design
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