About Us

WHO IS HOLY SHEET?

WE'RE NOT ANOTHER TISSUE BRAND

We’re two founders who got tired of people spending more money hiding tissue boxes than buying them. So we built Holy Sheet. Tissues designed to belong, not to be hidden. Beautiful materials. Uncompromising design. Zero apologies.

THE ORIGIN

HIMALAYA DIDN'T JUST STUDY PAPER HE GREW UP IN IT

Grew up around the paper industry surrounded by factories, heavy machinery, and production floors. Rolls of paper moving through systems most people never see. He learned early how products were actually made, what made them superior, and how little true innovation had happened in a category everyone touches every single day.

While the rest of the industry kept pushing boring beige boxes and cheap floral prints, he saw an obvious problem hiding in plain sight: the product was essential, but the packaging was an eyesore. The fastest way to fix a broken, outdated category was to stop accepting the status quo and go rebuild it from scratch.

Then he looked at the tissue box on the table one day and asked something obvious that nobody else was talking about.

Why are people spending more money hiding tissue boxes than buying them? Where’s the tissue brand designed to actually be seen?

— Himalaya, 2026

THE MOMENT

THE TISSUE MARKET WAS ASLEEP SO WE SHOWED UP

Look at the tissue market today. The legacy giants kept pumping out random floral prints and beige boxes straight out of 2007. The eco-friendly brands became obsessed with bamboo and recycled fibers, but wrapped everything in boring, uninspired packaging.

Nobody was building a tissue brand that felt PREMIUM. Or had a real design language. Or elevated the room it sat in. Every single brand was either selling ugly convenience or preachy eco-friendliness, expecting you to hide the box anyway.

We saw the gap. There was room for a brand that didn't ask you to buy a leather cover just to hide your tissue box. One that made ordinary products feel intentional, desirable, and unapologetically bold.

01

Category stuck in outdated designs

01

Tissue boxes designed to actually be displayed

100%

Of the gap Holy Sheet is filling

THE PARTNERSHIP

WITHOUT KHUSHBOO, THERE IS NO HOLY SHEET

Himalaya and Khushboo joined forces as partners in life and in business and Holy Sheet was born. Himalaya brought the deep manufacturing operational knowledge and paper industry expertise. Khushboo brought the brand strategy and market intuition the kind of mind that understands why people proudly display certain items while going out of their way to hide others. The kind of mind that knows how to turn an everyday commodity into pure desire.

As a married couple building together, they turned a shared household frustration into a bold brand vision. Khushboo didn't just join Holy Sheet; she co-founded it. When they sat down and looked at what every other tissue brand was doing, Khushboo laid out the vision nobody else had: stop treating tissues as something to conceal, and start treating them as an extension of interior design. The intentional aesthetics. The elevated packaging. The brand soul that turns an eyesore into a centrepiece. Without Khushboo, Holy Sheet is just paper in a box. With her, it’s a design statement

Himalaya crafts the product precision. Khushboo defines the brand vision. Together, Holy Sheet became more than just a tissue—it became a standard for your space.

THE WHY

WE STARTED HOLY SHEET BECAUSE WE GOT TIRED OF COMPROMISING

Every home and car has a tissue box sitting somewhere. The brand your parents bought. The generic pack from the grocery store aisle. The clutter you grew up accepting as normal.

And those legacy brands completely ignored how spaces evolved.

They wrapped bad designs in cheap plastic, slapped on random floral patterns, and relied on beige boxes so out of place that you were forced to hide them. They made you spend extra money buying leather covers, wooden cases, and marble holders just to mask their ugly packaging. They treated an everyday essential like an afterthought and expected you to accept it.

Holy Sheet exists because design shouldn't stop at your furniture. Someone needed to build a tissue box you actually want on display. We're that someone.

Your home and car are designed with intention. The products living in them should be too. The fact that no tissue brand got that was our opportunity.

— Himalaya & Khushboo, on why Holy Sheet

BEHIND THE SCENES

THIS IS WHAT HOLY SHEET ACTUALLY LOOKS LIKE

Not the polished marketing version. The real one. Late nights over paper samples and prototypes. Boxes stacked to the ceiling. Himalaya and Khushboo obsessing over raw materials, box dimensions, and packaging design. The real work behind the sheet.

THE FAMILY

DESIGN-CONSCIOUS HOMESLOYAL MEMBERS ONE FAMILY

This isn't just a customer base. It's the people who looked at their coffee tables, bedside stands, and car interiors and decided they were done hiding their tissue boxes. Every box you display, every space you elevate, every story you share. You're Holy Sheet. We're you.